Event Details

Dear Members and Friends of SwissCham,


SwissCham is delighted to invite you to our webinar on the topic of Chinese E-Commerce IP Protection for SMEs on Wednesday, April 27 on Zoom, in collaboration with Beijing Anti-Infringement and Anti-Counterfeiting Alliance (CAASA).


It is our honor to have our guest speakers Mr. Phileas Feng, Head of Legal & Compliance at Galderma China to give an overview of IP Protection at Chinese online platforms for SMEs. The guest speakers, Wenda Wu, Head of Operation at Douyin E-commerce Beauty Category and Yang Shengzi, Brand Cooperation Director at Douyin E-commerce Intellectual Property Protection, will talk about IP Protection in Cosmetic Industry.


After presentations, you will have the opportunity to exchange points of views with our guest speakers and other attendees in the Sino-Swiss economic sphere.


Webinar attendees are invited to send us their questions beforehand by email: members@bei.swisscham.org. We will send you the Zoom login information prior to the webinar.


We are looking forward to welcoming you to this interesting webinar.


*******


ไธญๅ›ฝ็‘žๅฃซๅ•†ไผš่ฏš้‚€ๆ‚จๅ‚ๅŠ ไบŽ4ๆœˆ27ๆ—ฅๆ˜ŸๆœŸไธ‰ไธŽๅŒ—ไบฌๅไพตๆƒๅ‡ๅ†’่”็›Ÿ (CAASA) ๅˆไฝœไธพๅŠž็š„ๅ…ณไบŽไธญๅฐไผไธš็”ตๅญๅ•†ๅŠก็Ÿฅ่ฏ†ไบงๆƒไฟๆŠคไธป้ข˜็š„็ฝ‘็ปœ็ ”่ฎจไผšใ€‚


ๆˆ‘ไปฌๅพˆ่ฃๅนธ้‚€่ฏทๅˆฐๆผ”่ฎฒๅ˜‰ๅฎพ๏ผŒๆฅ่‡ช้ซ˜ๅพท็พŽไธญๅ›ฝๆณ•ๅŠกๅŠๅˆ่ง„้ƒจ่ดŸ่ดฃไบบPhileas Feng๏ผŒ็ปผ่ฟฐไธญๅ›ฝไธญๅฐไผไธš็ฝ‘ไธŠๅนณๅฐ็Ÿฅ่ฏ†ไบงๆƒไฟๆŠคใ€‚ๆŠ–้Ÿณ็”ตๅ•†็พŽๅฆ†่กŒไธš่ฟ่ฅ่ดŸ่ดฃไบบๅด้—ป่พพ๏ผŒๆŠ–้Ÿณ็”ตๅ•†็Ÿฅ่ฏ†ไบงๆƒไฟๆŠคๅ“็‰Œๅˆไฝœๆ€ป็›‘ๆจ็››ๆป‹๏ผŒๅฐ†่ฐˆ่ฎบๅŒ–ๅฆ†ๅ“่กŒไธš็š„็Ÿฅ่ฏ†ไบงๆƒไฟๆŠคใ€‚


ๆผ”่ฎฒ็ป“ๆŸๅŽ๏ผŒๆ‚จๅฐ†ๆœ‰ๆœบไผšไธŽๆผ”่ฎฒๅ˜‰ๅฎพๅ’Œไธญ็‘ž็ปๆตŽ้ข†ๅŸŸ็š„ๅ…ถไป–ไธŽไผš่€…ไบคๆต่ง‚็‚นใ€‚


ๆ‚จๅฏๆๅ‰ๅ‘้€ๆ‚จ็š„ๆ้—ฎ่‡ณ๏ผšmembers@bei.swisscham.orgใ€‚ๆˆ‘ไปฌไผšๅœจๆดปๅŠจๅ‰ๅ‘ๆ‚จๅ‘้€Zoom็™ปๅฝ•ไฟกๆฏใ€‚


ๆฌข่ฟŽๆ‚จๅ‚ๅŠ ๆญคๆฌก็ฝ‘็ปœ็ ”่ฎจไผšใ€‚


With best regards,

Your SwissCham Team

Agenda

4:00 PM - 4:05 PM
Opening remarks by SwissCham representative
4:05 PM - 4:10 PM
Introduction of CAASA
4:10 PM - 4:25 PM
Brand protection in E-business
4:25 PM - 4:40 PM
Douyin platform: New marketplace, New growth
4:40 PM - 4:55 PM
IPR Protection on Douyin E-commerce
4:55 PM - 5:15 PM
Q&A
5:15 PM - 5:30 PM
Closing Remarks

Speakers

  • Phileas Feng (Head of Legal & Compliance at Galderma China)

    Phileas Feng

    Head of Legal & Compliance at Galderma China

    ๏ƒผ 10 years’ experience of legal practicing prior to working inhouse
    ๏ƒผ 10+ years of inhouse experience successively as full-time compliance officer and inhouse legal counsel
    ๏ƒผ Rich industrial knowledge spanning pharmaceutical, retailing and hotel industries.
    ๏ƒผ 10+ years of extensive experience in areas of IP protection, anti-counterfeiting and anti-parallel import

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  • Wenda (Wesley) Wu (Head of Operation at Douyin E-commerce Beauty Category)

    Wenda (Wesley) Wu

    Head of Operation at Douyin E-commerce Beauty Category

    Responsible for Douyin E-commerce head beauty group KA, promote the rapid growth and steady expansion of the brand on the platform, and have rich experience in the brand's Chinese e-commerce market. Joined Douyin E-commerce in July 2020, officially responsible for the operation of international beauty brands such as Maybelline, 3CE, Bedma and other well-known brands.

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  • Shengzi YANG (Brand Cooperation Director of Douyin E-commerce Intellectual Property Protection)

    Shengzi YANG

    Brand Cooperation Director of Douyin E-commerce Intellectual Property Protection

    Mr.YANG has worked for Taobao Merchant Management, Club Med Asia Pacific Resort PR, Alibaba Intellectual Property Protection Brand Cooperation, and Alibaba Cloud Marketing Department, with more than 10 years of experience in intellectual property protection and public business cooperation, and has led projects with industry influence such as Alibaba Intellectual Property Protection Multinational Roadshow and Alibaba Cloud City Brain Brand Marketing.

    In September 2021, Mr. YANG joined Douyin E-commerce and officially established and responsible for the brand cooperation business. At present, Douyin E-commerce is extensively interacting and cooperating with the intellectual property protection industry through multi-party exchanges and public education projects.

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Tickets

Member & Non-Member
Standard Price Complimentary