Market Regulation and Best Practice Showcase on Consumer Products

Event Details

Dear Members and friends of the Swisscham,

We are delighted to invite you to our first upcoming Market Access and Regulation event on May 25 from 15:45 to 17:30 at Yale Center Beijing. Remote access will also be available.

As we all know, market access is a key issue for Swiss SMEs seeking to do business in China. While the Chinese market offers many opportunities, navigating its complex regulatory landscape can be a challenge. To help Swiss companies succeed in this environment, the Market Access and Regulations Committee of Swisscham China is hosting a workshop on "Market Regulation and Best Practice Showcase on Consumer Products".

The event will feature three expert speakers who will share their insights on market regulations and best practices for establishing and developing a brand in China. First, Jia Xufeng, Chair of the Market Access and Regulations Committee, who will introduce the new committee and share her expertise about market access and regulation for SMEs in China.

The Second speaker Julia from Cellcosmet will walk us through her best practices on establishing a brand in China while sharing her knowledge on navigating the complex regulatory framework in her field.

The Third speaker, Claudia from CHEERS will present the exciting opportunities and challenges she has encountered as a Swiss entrepreneur entering the Chinese market and creating her own brand. After delivering their presentations, the speakers will participate in a panel discussion moderated by Jia Xufeng. During the discussion, they will share their perspectives on the opportunities and obstacles related to market access and regulation, and respond to inquiries from the attendees.

Naturally, the committee's primary objective is to assist Swiss SMEs in China. If you have any inquiries or insights to share, please feel free to contact guillaume.joyet@bei.swisscham.org. In order to ensure that this event is as informative as possible, we kindly request that you submit any questions you may have before its conclusion, so that we may prepare appropriate responses in advance.

Agenda:

15:45-16:00: Registration

16:00-16:10: Introduction on market access in China

16:10-16:20: Speaker 1: Jia Xu Feng (Chair of the Committee) - Market access and regulation outlook for SMEs in China and introduction of the new committee

16:20-16:30: Speaker 2: Julia from Cellcosmet - Best practices in establishing a Swiss brand in China.

16:30-16:40 Speaker 3: Claudia from CHEERS – Regulatory challenges in developing a Swiss Brand in China

16:40-17:20: Panel Discussion and Q&A

17:20-17:40: Networking and exchange

Your Swisscham Team

Agenda

3:45 PM - 4:00 PM

Registration

4:00 PM - 4:10 PM

Introduction on market access in China

4:10 PM - 4:20 PM

Market access and regulation outlook for SMEs in China and introduction of the new committee

Xufeng JIa

4:20 PM - 4:30 PM

Best practices in establishing a Swiss brand in China

4:30 PM - 4:40 PM

Regulatory challenges in developing a Swiss Brand in China

4:40 PM - 5:20 PM

Panel Discussion and Q&A

5:20 PM - 5:40 PM

Networking

Speakers

Xufeng JIa
attorney at Wenfei Attorneys at law
Frauke Steiner
Partner at Ernst & Young Hua Ming LLP
Claudia MASUEGER
CEO & Founder of CHEERS Wines Co., Ltd
In 2008, Claudia Masueger, a visionary entrepreneur from Switzerland, embarked on a journey that
would significantly impact the Chinese wine market, especially in Beijing. Armed with just two
suitcases of wine samples and a determination to learn, she set her sights on creating a successful
wine retail business in China.
Claudia's initial venture, MQ Wines, was a B2B wine wholesale company that quickly gained traction
in China. However, a devastating warehouse fire in November 2010 prompted her to pivot her
business model. Recognizing the changing preferences of China's younger generation, she turned
her attention to providing quality, affordable wines for this burgeoning demographic. In 2011, the
groundbreaking CHEERS concept was born.
Over the past 12 years, Claudia's innovative approach has led to the establishment of over 160 retail
stores in China, with more than 50 stores still operating today. Her company has also expanded as a
franchisor, further solidifying its presence in the market. Moreover, all stores are connected to
popular WaiMai channels, such as Meituan and Eleme, which proved crucial in sustaining the
business during the challenging COVID years.
Drawing upon her family's wine expertise and a keen understanding of the market, Claudia's
entrepreneurial spirit has transformed CHEERS into a flourishing enterprise. Her market acumen and
ability to engage with consumers have earned her a well-deserved reputation in the Chinese wine
industry. Claudia's core belief is that with passion, persistence, and a calm mindset, any obstacle can
be surmounted.
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Julia Sun
Cellcosmet