Dear Members and Friends of SwissCham,

SwissCham, in partnership with The European Chamber of Commerce, Roland Berger, CCI FRANCE CHINE and Benelux Chamber of Commerce cordially invites you to attend the European Business in China – Business Confidence Survey 2024.

Mr Bruno WEILL and Mr Charles BILLARD will present the key findings of this year's Business Confidence Survey 2024 by the European Chamber of Commerce.

Instead of the strong economic rebound that businesses had hoped for, China's reopening in 2023 brought more uncertainties for European firms operating in the country. China's deeper structural issues — including sluggish demand, high levels of local government debt and the continued challenges in the real estate sector — continued to weigh on the prospects of both domestic and foreign companies, and the economy overall.

With optimism over the near and medium term outlook fading, some companies have already started to re-evaluate their engagement with the Chinese market. Some of the strategies they are pursuing — including cutting costs and toning down expansion plans — have the potential to add to China's economic woes and set a negative cycle in motion. If China is to prevent this cycle and rebuild investor confidence, it will need to urgently address the regulatory and market access barriers that are preventing European companies from contributing fully to its economy.

Join us on June 5 to learn more.

Best regards,

Your SwissCham Team

*********

尊敬的中国瑞士商会会员及朋友，

中国瑞士商会与中国欧盟商会，罗兰贝格管理咨询公司，中国法国工商会和荷比卢商会携手，诚邀您参加《中国欧盟商会商业信心调查2024》研讨会。

Bruno WEILL 先生和 Charles BILLARD 先生将介绍欧盟商会今年的《2024年商业信心调查》的主要调查结果。

2023年中国的重新开放并没有带来企业所希望的强劲经济反弹，反而给在中国运营的欧洲企业带来了更多不确定性。中国更深层次的结构性问题——包括需求低迷、地方政府债务以及房地产行业持续面临的挑战——继续影响国内外公司以及整个经济的前景。

随着对近期和中期前景的乐观情绪消退，一些公司已经开始重新评估其与中国市场的互动。他们正在实施的一些策略——包括削减成本和缩减扩张计划——可能会加剧中国的经济困境并引发负面循环。如果中国要阻止这种循环并重建投资者信心，就需要紧急解决阻碍欧洲公司为其经济做出充分贡献的监管和市场准入障碍。

6月5日加入我们了解更多。

中国瑞士商会团队