Dear Members and Friends of SwissCham,

SwissCham, in partnership with European Union Chamber of Commerce in China, CCI FRANCE CHINE and Benelux Chamber, is delighted to invite you to the presentation of the European Business in China Business Confidence Survey 2021.

The European Chamber, in cooperation with Roland Berger, released its European Business in China Business Confidence Survey 2021 (BCS) on 8th June.

Having found their path through the dark times of the COVID-19 outbreak, European companies in China are keeping one eye on the horizon, and shifting strategies to address the coming storms. In Q1 2020, many were discussing how to build resilience out of China and into their global supply chains, as well as of diversification into other markets. Contrary to those expectations, European companies in China found themselves in a resurgent market that was able to get production back online. They are now building resilience in China to secure their position in the market.

However, the still-looming economic consequences of the pandemic, an increasingly politicized business environment, decoupling and technology divergence, and long-standing concerns over market access, state-owned enterprises and the lack of a level playing field still present major concerns for European companies.

Join our event on June 30 to learn more about the latest data collected from the European business community in China.

Best regards,

Your SwissCham Team

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尊敬的中国瑞士商会会员及朋友，

中国瑞士商会与中国欧盟商会欧盟商会，中国法国工商会和荷比卢商会携手，诚邀您参加《中国欧盟商会商业信心调查2021》研讨会。

中国欧盟商会携手罗兰贝格管理咨询公司于6月8日发布了《商业信心调查2021》。

欧盟企业已经顺利渡过疫情最艰难的时刻，并努力通过调整战略以应对即将来临的风暴。不少欧盟企业在 2020 年第一季度重点探讨的议题，都在于如何将目光投向中国市场之外、加强全球范围内的供应链弹性，通过开 拓其他市场来实现企业的多元化发展，如今他们力求加强在华业务的弹性，从而巩固其在中国市场的地位。

然而，欧盟企业还要应对受新冠疫情冲击的经济环境、脱钩和技术分歧，面对市场准入、国有企业、公平的营商环境和监管改革等众多长期存在的问题。

参加我们 6 月 30 日的活动，了解更多关于欧洲在华企业的最新调查数据信息。

中国瑞士商会团队