中国瑞士商会与华嗣咨询携手诚邀您参加于2021年5月20日在北京举办的培训课程 —— 微信公众号运营及文案全攻略。
Dear Members and Friends of SwissCham,
SwissCham Beijing, in collaboration with EFC Link, is delighted to invite you to our upcoming training on May 20, 2021 in Beijing - WeChat Official Accounts Operation and Copywriting Comprehensive Strategies.
"The Queen of the Internet" Mary Michel pointed out in her latest report "Internet Trends 2017": The number of mobile Internet users in China has exceeded 700 million, a year-on-year increase of 12%, accounting for 95.1% of the total number of Internet users. In 2016, the Internet has occupied 55% of the media time of Chinese users, and the mobile Internet has been used for longer than TV.
China's mobile payment market has developed rapidly, and the proportion of small transactions below 100 yuan has grown rapidly, gradually replaced cash.
China's e-commerce has the fastest penetration rate among the world's major markets, accounting for 15% of the country's total social retail sales. China's online advertising revenue reached 40 billion US dollars, an increase of 30%.
The above data shows that Chinese consumers' clothing, food, housing and transportation are leaning toward the mobile side. More and more people are used to the convenience of mobile payment. Even the aunt who sells snacks on the roadside knows how to scan the QR code to collect the money. What credit cards haven't done in the past 20 years, WeChat and Alipay have only used 2 years to make happen. At the same time, Mary Michel also believes that it is difficult for Chinese Internet companies to obtain dividends in quantity. As Ma Huateng and Wang Xing once mentioned, the time, activity and purchasing power of each user become even more important.
This course will help you better understand the essence of WeChat public account operation, how to efficiently operate a WeChat public account to promote your brand.
Disclaimer: Please note that due to the current measures of epidemic control in Beijing as well as fluid regulation changes, SwissCham Beijing reserves the possibility of cancelling the event or limit the number of attendants. In case of cancellation due to COVID-19, the full amount will be refunded.
Your SwissCham Team