尊敬的中国瑞士商会会员及朋友，

中国瑞士商会与华嗣咨询携手诚邀您参加于2021年5月20日在北京举办的培训课程 —— 微信公众号运营及文案全攻略。

"互联网女皇"玛丽米克尔在她最新的《2017互联网趋势报告》中指出：中国移动互联网用户数已破7亿，同比增长12%，占互联网总体用户数量高达95.1%。2016年，互联网已经占据中国用户55%的媒体时间，移动互联网使用时长超过电视。

中国移动支付市场迅猛发展，百元以下小额交易占比快速增长，逐步取代现金。中国电商在全球各大市场中渗透率增长最快，占全国社会商品零售总额15%。中国在线广告收入达400亿美元，同比增长30%。

以上数据表明，中国消费者的衣食住行正向移动端深度倾斜，越来越多的人已经习惯了移动支付带来的便利性，即便是路边贩卖小吃的大妈，也知道如何通过二维码的扫一扫来收钱。过去20年信用卡没有搞定的事情，微信和支付宝仅仅用了2年。但同时，玛丽米克尔也认为，中国互联网公司很难再从数量上获得红利，正如马化腾和王兴曾提到的一样，每一个用户的时间、活跃度和购买力变得尤为重要。

此次课程将带您了解微信公众号运营的本质，如何运营公众号以实现品牌推广。

声明：请注意，由于北京目前的防疫管控措施措施及法规变化，活动可能会取消活动或限制参加人数。如果因疫情取消课程，报名费将全额退款。

Dear Members and Friends of SwissCham,

SwissCham Beijing, in collaboration with EFC Link, is delighted to invite you to our upcoming training on May 20, 2021 in Beijing - WeChat Official Accounts Operation and Copywriting Comprehensive Strategies.

"The Queen of the Internet" Mary Michel pointed out in her latest report "Internet Trends 2017": The number of mobile Internet users in China has exceeded 700 million, a year-on-year increase of 12%, accounting for 95.1% of the total number of Internet users. In 2016, the Internet has occupied 55% of the media time of Chinese users, and the mobile Internet has been used for longer than TV.

China's mobile payment market has developed rapidly, and the proportion of small transactions below 100 yuan has grown rapidly, gradually replaced cash.

China's e-commerce has the fastest penetration rate among the world's major markets, accounting for 15% of the country's total social retail sales. China's online advertising revenue reached 40 billion US dollars, an increase of 30%.

The above data shows that Chinese consumers' clothing, food, housing and transportation are leaning toward the mobile side. More and more people are used to the convenience of mobile payment. Even the aunt who sells snacks on the roadside knows how to scan the QR code to collect the money. What credit cards haven't done in the past 20 years, WeChat and Alipay have only used 2 years to make happen. At the same time, Mary Michel also believes that it is difficult for Chinese Internet companies to obtain dividends in quantity. As Ma Huateng and Wang Xing once mentioned, the time, activity and purchasing power of each user become even more important.

This course will help you better understand the essence of WeChat public account operation, how to efficiently operate a WeChat public account to promote your brand.

Disclaimer: Please note that due to the current measures of epidemic control in Beijing as well as fluid regulation changes, SwissCham Beijing reserves the possibility of cancelling the event or limit the number of attendants. In case of cancellation due to COVID-19, the full amount will be refunded.

中国瑞士商会团队

Your SwissCham Team