Event Details

尊敬的中国瑞士商会会员及朋友,


中国瑞士商会与华嗣咨询携手诚邀您参加于2021年5月20日在北京举办的培训课程 —— 微信公众号运营及文案全攻略


"互联网女皇"玛丽米克尔在她最新的《2017互联网趋势报告》中指出:中国移动互联网用户数已破7亿,同比增长12%,占互联网总体用户数量高达95.1%。2016年,互联网已经占据中国用户55%的媒体时间,移动互联网使用时长超过电视。


中国移动支付市场迅猛发展,百元以下小额交易占比快速增长,逐步取代现金。中国电商在全球各大市场中渗透率增长最快,占全国社会商品零售总额15%。中国在线广告收入达400亿美元,同比增长30%。


以上数据表明,中国消费者的衣食住行正向移动端深度倾斜,越来越多的人已经习惯了移动支付带来的便利性,即便是路边贩卖小吃的大妈,也知道如何通过二维码的扫一扫来收钱。过去20年信用卡没有搞定的事情,微信和支付宝仅仅用了2年。但同时,玛丽米克尔也认为,中国互联网公司很难再从数量上获得红利,正如马化腾和王兴曾提到的一样,每一个用户的时间、活跃度和购买力变得尤为重要。


此次课程将带您了解微信公众号运营的本质,如何运营公众号以实现品牌推广。


声明:请注意,由于北京目前的防疫管控措施措施及法规变化,活动可能会取消活动或限制参加人数。如果因疫情取消课程,报名费将全额退款。


Dear Members and Friends of SwissCham,


SwissCham Beijing, in collaboration with EFC Link, is delighted to invite you to our upcoming training on May 20, 2021 in Beijing - WeChat Official Accounts Operation and Copywriting Comprehensive Strategies.


"The Queen of the Internet" Mary Michel pointed out in her latest report "Internet Trends 2017": The number of mobile Internet users in China has exceeded 700 million, a year-on-year increase of 12%, accounting for 95.1% of the total number of Internet users. In 2016, the Internet has occupied 55% of the media time of Chinese users, and the mobile Internet has been used for longer than TV.


China's mobile payment market has developed rapidly, and the proportion of small transactions below 100 yuan has grown rapidly, gradually replaced cash.

China's e-commerce has the fastest penetration rate among the world's major markets, accounting for 15% of the country's total social retail sales. China's online advertising revenue reached 40 billion US dollars, an increase of 30%.


The above data shows that Chinese consumers' clothing, food, housing and transportation are leaning toward the mobile side. More and more people are used to the convenience of mobile payment. Even the aunt who sells snacks on the roadside knows how to scan the QR code to collect the money. What credit cards haven't done in the past 20 years, WeChat and Alipay have only used 2 years to make happen. At the same time, Mary Michel also believes that it is difficult for Chinese Internet companies to obtain dividends in quantity. As Ma Huateng and Wang Xing once mentioned, the time, activity and purchasing power of each user become even more important.


This course will help you better understand the essence of WeChat public account operation, how to efficiently operate a WeChat public account to promote your brand.


Disclaimer: Please note that due to the current measures of epidemic control in Beijing as well as fluid regulation changes, SwissCham Beijing reserves the possibility of cancelling the event or limit the number of attendants. In case of cancellation due to COVID-19, the full amount will be refunded.


中国瑞士商会团队

Your SwissCham Team

语言 / Language

中文 / Chinese

活动纲要 / Outline

第一讲微信公众号的涨粉与变现

  • 10分钟!洞察微信公众号的底层运营逻辑
  • 涨粉&变现的2大前提
  • 商业变现的5个盈利模式
  • 快速涨粉的12个有效方法
  • 如何提升你的品牌价值?
  • 裂变:打破互联网圈层的秘密

The First Lecture: Increase fans and liquidation of the WeChat public account

  • 10 minutes! Insight into the underlying operating logic of the WeChat public account
  • 2 prerequisites for increasing fans & liquidating
  • 5 profit models for business liquidation
  • 12 effective methods for fast increasing fans
  • How to improve your brand value?
  • Fission: Breaking the secrets of the Internet circle

 

第二讲公众号文案写作的8个软实力

  • 选题:高手和小编之间的差距
  • 金句:让用户主动帮助你传播
  • 标题:看不看取决于标题
  • 开头:从第一段话开始就吸引住读者
  • 文案:高转化率文案的创作套路
  • 排版:如何订制公众号的排版风格
  • 说人话:密不外传的私人写作工具
  • 变现:躲在键盘后面的销售大师

The Second Lecture: The eight soft powers of the public copywriting

  • Topic selection: The gap between masters and editors
  • Gold sentence: Make users actively help you spread
  • Title: See or skip depends on the title
  • Beginning: Engage readers from the first paragraph
  • Copywriting: Creative routine of high conversion rate copywriting
  • Typesetting: How to customize the typesetting style of the public number
  • Talking: Private writing tools

 

第三讲把你的想法塞进用户的脑袋

  • 为什么你写的东西没人看?
  • 说服就是讲故事
  • 耐克模型& SB7写作框架
  • 写出同理心,和读者做朋友
  • 带领读者一起去经历
  • 用不同的方式打动用户
  • 占领用户的认知
  • 价值、吸引、打动、说服
  • 引导用户下单
  • 将文字转化成钞票的4种常用技巧

The Third Lecture: Put your ideas into the user's head

  • Why does your writing go unread?
  • Persuasion is telling a story
  • Nike Model & SB7 Writing Framework
  • Write empathy and make readers become friends
  • Lead the readers to experience together
  • Impress users in different ways
  • Occupy users ' cognition
  • Value, attraction, immobility, persuasion
  • Guide users to place orders
  • 4 common tips for turning words into banknotes

 

第四讲划重点!微信公众号运营的三个核心算法

  • WHY:微信公众号运营的本质
  • HOW:百试不爽的公众号运营方法
  • WHAT:从文案写作到商业变现的运营全套路

The Fourth Lecture: Focus! Three Core Algorithms for WeChat Public Account Operation

  • WHY: The essence of WeChat public account operation
  • HOW: A public operation method that is successful everywhere
  • WHAT: The whole set of operations from copywriting to commercial realization

日程 / Agenda

8:30 AM - 8:55 AM
注册 / Registration
9 AM - 10:30 AM
培训 / Training
10:30 AM - 10:40 AM
茶歇 / Coffee Break
10:40 AM - 12 PM
培训 / Training
12 PM - 1 PM
午餐 / Luncheon
1 PM - 3:30 PM
培训 / Training
3:30 PM - 3:45 PM
茶歇 / Coffee Break
3:45 PM - 4:30 PM
结束 / Training end

讲师 / Lecturer

  • 姜老师 / Lecturer Jiang

    · 斜杠中年。业界人称『大胡子』。
    · 18年软件职业生涯。
    · 36Kr.Kr空间私董会创业导师,『跨界疯人院』院长,『VTC』社群的联合创始人。
    · 2000~2003年,先后为中科院计算所、IBM提供服务
    · 2003年,第一次创业。为中石化、中石油提供软件开发服务。
    · 2009年,第二次创业。专注互联网2C类产品。
    · 2017年,转型投资人。
    · 当年荣获36Kr.Kr空间年度荣誉导师。
    · 自2011年,开始出席各类产品、开发者大会。
    · 作为商业模式闭环的一部分,2010年起以咨询顾问、企业教练及外聘讲师的身份与多家企业、公司交流学习,教学相长。
    · Slash in middle age. Theycall him "the beard".
    · 18 years career of software.
    · Entrepreneurship tutor of 36Kr. private advisory board. Dean of cross-border madhouse. Co-founder of "VTC".
    · From 2000 to 2003, he provided services to the Institute of Computing Technology of the Chinese Academy of Sciences and IBM.
    · In 2003, he started the first venture, provided software development services for Sinopec and PetroChina.
    · In 2009, he had the second venture, focused on Internet 2C products.
    · In 2017, he transformed to an investor
    · In the same year, he won the Annual Honorary Mentor of 36Kr.
    · Since 2011, he has been attending various product and developer conferences.
    · Since 2010, he has exchanged and studied with many companies as a consultant, corporate coach and external lecture

    view more

价格 / Prices

Member

for members of SwissCham Beijing

Standard Price RMB 3,040
Non-Member
Standard Price RMB 3,800

地点 / Venue

Broadcasting Tower Beijing Hotel 北京广播大厦酒店

北京市朝阳区建国门外大街甲14号
Beijing, China

If you have any questions please contact Melissa Liu

Contact Organizer

+86 1084683982

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