Event Details
Dear Members and Friends of SwissCham,
SwissCham is delighted to invite you to the Infront Book Launch at Maison France-Chine on February 17, co-organized by Infront, the Benelux Chamber of Commerce in China and CCI France-Chine, followed by a networking.
This event aims to discuss the future of the sports industry by analyzing provoking anecdotes and scenarios from book "Brave New Sport" published by Infront and Swiss think tank W.I.R.E. โ what place and time better to discuss the future of sports than in Beijing during the 2022 Winter Olympics!
Sport has always prepared people for their life challenges through playful competition. Today, the sports landscape is embedded in a context of unprecedented change: rising health cost, technological disruptions, and climate change pose existential risks for society, economy, and environment. Can sport empower humanity to tackle some of the biggest issues of our time?
The answer might be yes โ because the world of sports is also at a tipping point. Algorithms will replace human decision-making processes both on center stage and behind the scenes. The rise of new markets will reshape how sports are organized, financed, and performed. And athletes will increasingly use virtual platforms to act more independently than ever.
Brave New Sport indicates that the next generation of participation and spectator sports has the transformative potential to lead the way into the future and empower 21st century society. This involves not only integrating sport into the public infrastructure or sensitizing audiences for sustainability, but also redefining how humans interact with autonomous machines.
We are looking forward to welcoming you on February 17.
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ไธญๅฝ็ๅฃซๅไผไธInfront, ่ทๆฏๅขๅไผ๏ผไธญๆณๅทฅๅไผๅไฝ๏ผ่ฏ้ๆจๅๅ ไบ 2ๆ 17 ๆฅไธพๅๆฐไนฆๅๅธไผๅ็คพไบคๆดปๅจใ
ๆฌๆฌกๆดปๅจๆจๅจ้่ฟๅๆInfrontๅ็ๅฃซๆบๅบW.I.R.Eๅบ็็ใๅๆข็ๆฐไฝ่ฒใไธไนฆไธญ็่ถฃ้ป่ฝถไบๅๆ ๆฏ๏ผๆข่ฎจไฝ่ฒไบงไธ็ๆชๆฅใๆฐ้ข2022 ๅนดๅฌๅฅฅไผ๏ผ่ฟๆญฃๆฏไธไธชๅจๅไบฌๆข่ฎจไฝ่ฒๆชๆฅ็็ปไฝณๆถๆบ๏ผ
ไฝ่ฒๆปๆฏ้่ฟๆ่ถฃ็ๆฏ่ต่ฎฉไบบไปฌๅๅฅฝๅๅค่ฟๆฅ็ๆดป็ๆๆใไปๅคฉ๏ผไฝ่ฒ้ขๅๅคไบๅๆๆชๆ็ๅๅ่ๆฏไธญ๏ผไธๆญไธๅ็ๅฅๅบทๆๆฌใๆๆฏไธญๆญๅๆฐๅๅๅๅฏน็คพไผใ็ปๆตๅ็ฏๅขๆๆไบ็ๅญ้ฃ้ฉใไฝ่ฒ่ฝ่ฎฉไบบ็ฑป่งฃๅณๆไปฌ่ฟไธชๆถไปฃ็ไธไบ้ๅคง้ฎ้ขๅ๏ผ
็ญๆกๅฏ่ฝๆฏ่ฏๅฎ็โโๅ ไธบไฝ่ฒ็ไนๅคไบไธไธช่ฝฌๆ็นใ็ฎๆณๅฐๅไปฃไธญๅฟ่ๅฐๅๅนๅ็ไบบ็ฑปๅณ็ญ่ฟ็จใๆฐๅธๅบ็ๅ ด่ตทๅฐ้ๅกไฝ่ฒ่ฟๅจ็็ป็ปใ่ตๅฉๅๆง่กๆนๅผใ่ฟๅจๅๅฐ่ถๆฅ่ถๅคๅฐไฝฟ็จ่ๆๅนณๅฐๆดๅ ๅฐ็ฌ็ซ่กๅจใ
Brave New Sport ่กจๆ๏ผไธไธไปฃๅไธๆงๅ่ง่ตๆงไฝ่ฒๅ ทๆๅ้ฉๆฝๅ๏ผๅผ้ขๆชๆฅ๏ผ่ต่ฝ 21 ไธ็บช็คพไผใ่ฟไธไป ๆถๅๅฐไฝ่ฒ่ฟๅจ่ๅ ฅๅ ฌๅ ฑๅบ็ก่ฎพๆฝๆๆ้ซ่งไผๅฏนๅฏๆ็ปญๆง็่ฎค่ฏ๏ผ่ฟๅ ๆฌ้ๆฐๅฎไนไบบ็ฑปไธ่ชไธปๆบๅจ็ไบคไบๆนๅผใ
ๆฌข่ฟ2ๆ17ๆฅไธๆจ็ธ่ใ
With best regards,
Your SwissCham Team
